Pro-Cord is no longer selling our trolling motor lift cord. The original Pro-Cord revolutionized the trolling motor lift cord market and paved the way for the current generation of coated steel lift cords. We appreciate all of our customers over the years who trusted us with such a critical piece of equipment on their vessels. Trolling motors now come standard with upgraded steel lift cords, and though they may not be made to standards and strength of Pro-Cord, they are vastly superior to the rope they used to provide. Why are you still reading this? Go fishing!